By Aliza Licht

Aliza Licht, renowned for her role as the anonymous voice behind DKNY PR GIRL and her extensive experience in fashion communications, presents a roadmap for individuals to craft and manage their personal brands. Drawing from her journey transitioning from a corporate executive to a personal brand consultant, Licht emphasizes the importance of intentional self-presentation across various platforms and interactions. She asserts that in an era where personal and professional lines blur, actively shaping one’s narrative is crucial for career advancement and personal fulfillment.

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