By Zeynep Ton

In The Case for Good Jobs, Zeynep Ton challenges one of the most pervasive myths in modern business: that bad jobs — low-wage, unstable, demeaning work — are the unavoidable price of efficiency and low costs. With compelling research, case studies, and moral clarity, Ton makes the case that companies can, and must, offer good jobs: work that provides dignity, decent pay, and meaning. And far from being a drag on profits, these good jobs create a foundation for operational excellence, customer satisfaction, and long-term success.

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